cartt.io vs Gumroad: Which is better for selling digital products?
Gumroad takes 10% + $0.50 per direct sale (30% on Discover marketplace) and charges you nothing else. cartt.io takes 0% and charges a $9–19/month subscription. For any non-trivial volume, the math favors cartt.io — plus your checkout looks like your brand instead of a marketplace listing.
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Feature comparison
| Feature | cartt.io | Gumroad |
|---|---|---|
| Platform fee (direct sale) | 0% | 10% + $0.50[1] |
| Platform fee (marketplace sale) | N/A (no marketplace) | 30% on Discover[3] |
| Use your own Stripe account | ||
| Visual page editor | Limited | |
| Template variety | 5 + visual editor | Locked |
| Countdown timers / urgency | Built-in | Limited |
| Order bumps / upsells | Built-in | Higher tier |
| UGC gallery / live alerts | Built-in | |
| Physical product shipping (25 countries) | Basic | |
| Custom domain | Pro / Business | Higher tier |
| Affiliate program | ||
| Marketplace discovery | Yes (Discover)[3] | |
| Built-in ratings/reviews | No (use UGC) |
Use cartt.io when
- You have any audience and the 10%+$0.50 cut adds up
- You want your checkout to look like your brand, not a marketplace listing
- You sell digital + physical products and need real shipping (25-country, 5 rates, tax, tracking)
- You want built-in conversion tools (timers, urgency, social proof, upsells) without paid apps
- You want to own customer payments via your own Stripe account
Use Gumroad when
- You're brand-new with no audience and need Discover marketplace traffic
- Native affiliate splits are essential to your distribution
- You don't want to set up Stripe (Gumroad bundles payouts)
- You depend on Gumroad's built-in product ratings